Insights
Automation analysis for Australian businesses
Practical guides on Microsoft 365, SharePoint, Power Platform and SEO, drawn from real GBIT projects and our own site.
What I Found Auditing My Own SEO in September 2026
Before telling anyone else how to do SEO, I ran a full audit on my own site. It wasn't pretty: no clicks, no real backlinks, two Google listings, and 9 of 20 pages not indexed. Here's what I found, what I fixed, and why the results aren't in yet.
Local SEO vs SEO: Which One Does Your Business Need?
Local SEO gets you found by customers near you, mostly on the Google map. SEO gets you found by customers anywhere, through your website. Here's the difference in plain terms, and a quick test for which one your business needs.
What a Buyer's Due Diligence Actually Asks For
When someone makes an offer on your business, they send a list. Here is what is on it, and where owner-run businesses come unstuck.
The 60-Minute Google Search Console Audit That Beats Publishing New Content
Often the cheapest SEO win is in the pages you already have. Here's a 60-minute Google Search Console check we use: three patterns to look for, and what to do about each one.
Power Automate for Small Business: What It Costs in Australia and When We Don't Use It
What Power Automate costs in AUD, what your Microsoft 365 plan already covers, the limits that caught us out on real client jobs, and when a Perth consultant tells you to skip it.